Product Marketing Engineer, Outbound Marketing

Resumen del empleo

 

We are looking for a technical content creator to join the Outbound Marketing Team to help enable sales engagements through high-impact, end-to-end demos, seminars, and workshops focused on MATLAB and AI. This role will develop content that highlights the value of MATLAB in real-world engineering workflows, equipping Application Engineers (AEs) with the tools they need to engage with customers effectively. By creating compelling technical messaging and polished presentations, this role plays a critical part in ensuring field teams can drive conversations around MathWorks solutions that resonate with technical audiences.

The ideal candidate is fluent in MATLAB and has a deep understanding of how to communicate its value to engineers. They are energized by producing content that enables AEs to successfully deliver presentations whether at conferences, in customer meetings, or during large-scale webinars. This is a highly collaborative role within outbound marketing, working closely with product managers, technical experts, and the sales team to ensure content is not only polished but also delivered with speed to meet the always-changing demands of the market.

Responsabilidades

• Create Live Content for Sales Events (50%)
  Develop engaging technical content for seminars, workshops, and other customer-facing events. Craft compelling demos and narratives tailored to priority engineering workflows.

• Collaborate Across Teams & Measure Impact (30%)
  Partner with outbound marketing, product managers, and field teams to understand content needs and identify high-priority themes. Through metrics, ensure content is resonating with end users and leading to impactful discussions that move the sales conversation forward.

• Repurpose Content for Broader Use (20%)
  Take successful seminar content and adapt it into various formats, such as blog posts, one-pagers, video summaries, and case studies. Collaborate with the appropriate resources to ensure that content can be shared across channels, providing lasting value for both sales and other internal teams.

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Cualificaciones mínimas

• A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or a PhD degree, or equivalent experience) is required.

Cualificaciones adicionales

• MATLAB proficiency & domain expertise – Strong programming skills in MATLAB and experience with technical domains like AI, signal processing, or embedded deployment.

• Technical storytelling – Ability to craft compelling narratives through demos and presentations tailored to engineering audiences.

• Content development for customer engagements – Experience creating and delivering content for technical seminars, workshops, and events.

• Messaging & technical positioning – Strong ability to understand technical features and translate them into clear, engaging messaging that resonates with sales teams and end users.

• Audience awareness – Understanding of the sales and AE organization and what resonates in real-world sales and customer engagement contexts.