Global Marketing Campaign Manager

Enviar solicitud

Resumen del empleo

MathWorks is seeking an experienced Global Marketing Campaign Manager to lead the planning, execution, and optimization of global, multi-channel marketing campaigns. This role will partner with cross-functional teams—including Product Marketing, Sales, and Creative—to deliver integrated campaigns that drive awareness, engagement, and pipeline growth. The ideal candidate combines strategic thinking with hands-on execution, ensuring alignment across global and regional initiatives.

Responsabilidades

Campaign Strategy & Planning

• Develop integrated campaign strategies aligned with business objectives, buyer personas, and regional go-to-market plans.
• Create campaign playbooks with messaging frameworks, KPIs, and tactics.
• Collaborate with global and regional teams to ensure localization and execution consistency.

Execution & Optimization

• Manage campaigns across digital, email, social, events, and paid media channels.
• Coordinate with internal teams and external agencies for content creation and delivery.
• Monitor performance, analyze results, and implement data-driven optimizations.

Cross-Functional Collaboration

• Partner with Sales to align campaigns with pipeline goals and account-based marketing initiatives.
• Work closely with Product Marketing and Creative teams to ensure cohesive messaging and branding.
• Support sales enablement with campaign assets and tools.

Reporting & Insights

• Track and report campaign metrics, including engagement, conversion, and ROI.
• Provide actionable insights and recommendations for continuous improvement.
• Represent campaign performance in governance meetings and leadership reviews.

Cualificaciones mínimas

• A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.
• Visa sponsorship will not be provided for this position.
• Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.

Cualificaciones adicionales

• Proven success in developing and executing integrated campaigns across multiple channels.
• Strong analytical skills with experience in marketing attribution and funnel analysis.
• Experience in global campaign management and regional localization.
• Familiarity with persona frameworks, segmentation, and targeted messaging.
• Excellent project management and communication skills.
• Ability to influence cross-functional stakeholders and manage complex workflows.
• Familiarity with marketing automation platforms and CRM systems.
• Comfortable working with technical subject matter experts, technical content, and technical messaging.

¿Por qué MathWorks?

Porque tendrá la oportunidad de colaborar con personas brillantes y energéticas, así como participar en el desarrollo de productos de software que contribuyen al avance tecnológico global. También formará parte de una empresa que está firmemente comprometida a hacer lo correcto frente a sus empleados, clientes y la comunidad local.

MathWorks desarrolla MATLAB y Simulink, las aplicaciones de software de cálculo técnico líderes utilizadas por ingenieros y científicos. La empresa cuenta con más de 6.500 empleados en 16 países, con sede en Natick, Massachusetts, EE. UU. MathWorks es una empresa de propiedad privada que viene obteniendo ganancias lucrativas anuales desde su fundación en 1984.

YOU + MathWorks = Unlimited Possibilities

Búsqueda de empleos

Súmese a Talent Network

Reciba alertas de empleo personalizadas, anécdotas y noticias sobre la empresa.

Súmese hoy mismo