Global Marketing Campaign Manager

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Resumen del empleo

MathWorks is seeking an experienced Global Marketing Campaign Manager to lead the planning, execution, and optimization of global, multi-channel marketing campaigns. This role will partner with cross-functional teams—including Product Marketing, Sales, and Creative—to deliver integrated campaigns that drive awareness, engagement, and pipeline growth. The ideal candidate combines strategic thinking with hands-on execution, ensuring alignment across global and regional initiatives.

Responsabilidades

Campaign Strategy & Planning

• Develop integrated campaign strategies aligned with business objectives, buyer personas, and regional go-to-market plans.
• Create campaign playbooks with messaging frameworks, KPIs, and tactics.
• Collaborate with global and regional teams to ensure localization and execution consistency.

Execution & Optimization

• Manage campaigns across digital, email, social, events, and paid media channels.
• Coordinate with internal teams and external agencies for content creation and delivery.
• Monitor performance, analyze results, and implement data-driven optimizations.

Cross-Functional Collaboration

• Partner with Sales to align campaigns with pipeline goals and account-based marketing initiatives.
• Work closely with Product Marketing and Creative teams to ensure cohesive messaging and branding.
• Support sales enablement with campaign assets and tools.

Reporting & Insights

• Track and report campaign metrics, including engagement, conversion, and ROI.
• Provide actionable insights and recommendations for continuous improvement.
• Represent campaign performance in governance meetings and leadership reviews.

Cualificaciones mínimas

• A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.
• Visa sponsorship will not be provided for this position.
• Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.

Cualificaciones adicionales

• Proven success in developing and executing integrated campaigns across multiple channels.
• Strong analytical skills with experience in marketing attribution and funnel analysis.
• Experience in global campaign management and regional localization.
• Familiarity with persona frameworks, segmentation, and targeted messaging.
• Excellent project management and communication skills.
• Ability to influence cross-functional stakeholders and manage complex workflows.
• Familiarity with marketing automation platforms and CRM systems.
• Comfortable working with technical subject matter experts, technical content, and technical messaging.

Why MathWorks?

It's the chance to collaborate with bright, passionate people. It's the opportunity to accelerate the pace of discovery, innovation, and learning in engineering and science. And it’s a commitment to doing the right thing—for each individual, our customers, and the local community. We cultivate an enjoyable, participatory, and rational environment that champions individual growth, encourages initiative, values collaboration, shares success, and rewards excellence.

MathWorks develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs more than 6,500 people in 16 countries, with headquarters in Natick, Massachusetts, USA. MathWorks is privately held and has been profitable every year since its founding in 1984.

YOU + MathWorks = Unlimited Possibilities

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