How to read an plot with coordinates a .tiff file?

I'm currently using this code:

[X,map]= imread('Z1.tiff'); 
image(X); 
colormap(map);

This is the file im trying to read: http://www.mediafire.com/view/dzifgp0s3ima3z2/Z1.tiff/file

And this is the plot im trying to obtain:

Any idea why my code is not working?

[KSSV]

Why you think your code is not working?

[Philippe Corner]

Thats what im trying to ask

Answer 1

[Walter Roberson]

[X, R] = geotiffread('Z1.tiff');
mapshow(X(:,:,1:3), R)

%touch up the labeling
ax = gca;
ax.XAxis.Exponent = 0;
ax.YAxis.Exponent = 0;