Field Marketing Manager - France

Resumen del empleo

MathWorks is looking for a Field Marketing Manager for France, who would partner with Sales, Technical and Management teams to build high-impact integrated marketing programs with a goal to increase our brand awareness, generate new leads, accelerate pipeline and engage existing customers.

You will work at a strategic level supporting the French and European offices business priorities and revenue targets through the implementation of communication programs, as well as lead generation and nurturing campaigns, but also at a tactical level developing pilot programs for specific industries and application areas. 

In this position, you will advise and collaborate with Sales & Technical teams and other Marketing groups across the organization, both in France, EMEA and worldwide.

Responsabilidades

• Work with specific sales teams to understand their territories, industries and accounts: review insights and data about their sales territories and target accounts and define the marketing strategy to align with the sales strategy for these territories
• Create an integrated portfolio of programs and tactics tailored for the unique needs of the sales territories, including ad-hoc strategies for sales prospecting and customer engagement efforts
• Collaborate with relevant local and international teams to develop, implement and measure demand generation programs using a mix of event-based and digital activities
• Create integrated, multi-touch marketing programs that support pipeline acceleration for specific industries and applications
• Collaborate with technical and sales teams to develop the necessary messaging and value proposition for integrated campaigns
• Identify key influencer organizations in our ecosystem to collaborate with and drive the partnerships
• Develop and drive plans for PR, social selling & influencer activities supporting Sales and company priorities
• Work with internal teams to develop targeted and engaging content to be leveraged for awareness, lead generation and prospecting
• Perform detailed analysis of tactics, channels and offers with recommendations to improve our mix of programs

Cualificaciones mínimas

• A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.

Cualificaciones adicionales

• Very solid organizational and project management skills
• Experience partnering with a senior sales team comprised of sales, technical and industry stakeholders
• Demonstrated ability to build and deliver multi-touch, integrated marketing programs
• Experience in program design and execution of a wide range of lead generating activities 
• Natural business curiosity and appetite for learning about customer needs and workflows
• Strong analytical and reporting skills that leverage data for decision-making
• Team player with a proven ability to work effectively with cross-functional teams
• Fluent written and spoken French & English are essential